Payal

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My name is Payal and I am a South Asian Philly-based Makeup Artist. I have lived in the tri-state area my whole life and picked up makeup artistry 12 years ago. Initially, I was working as a Pharmaceutical Sales Representative, but fortunately got laid off from my job as it gave me the opportunity to find my true calling as a Makeup Artist. I am currently in my third year running my business full time, and I also have recently pursued some side passions as part-time careers. I am also a Life Coach, Reiki Practitioner, and recently launched my podcast, The Dating Culture.

Initially, I was working as a Pharmaceutical Sales Representative, but fortunately got laid off from my job as it gave me the opportunity to find my true calling as a Makeup Artist.

On The Dating Culture we explore present day dating from the perspective of individuals with unique stories, to show the world that with a little introspection we can learn to let our guard down. We all have subconscious checklists that we hold on to when we are meeting people and have fears related to those checklists, but we don’t take into account where they stem from. Particularly in the South Asian community, we lean towards “dating” or meeting people that our parents envision for us. The thing is, just because they are our parents doesn’t mean we have to bring home a partner that they believe is best for us. Instead of listening to their voices only, we should consider our own as well and take a look at our version of love versus what our parents version of love is.

Growing up, my parents did not raise my siblings and I in a very traditional setting. My parents had a love marriage which was not as common during that time. My father was a musician, photographer, and painter and a very free spirited soul. My mother is a Pediatric Nurse Practitioner and worked hard for every penny she earned. Having a mother who was very independent changed the way I was raised, especially as a daughter. Education was always very important to her as she always pushed me to study hard. My father in particular didn’t put as much stress on education. My mother was also very strict with me going out and talking to boys. It was always very important to her that I focus on my school and career, and it was interesting because I’ve worked since I was fifteen years old. I owe a lot of my work ethic to her and even recently as I transitioned out of a corporate job to being a business owner. I definitely feel I have learned all about hard work, selflessness, value of money, and emotional strength from my mother, and learned my creativity, artistry, and bubbly personality from my father. I am happy they pushed me as hard as they did because I was able to challenge myself constantly to be the best version of myself.

I think my being a professional Makeup Artist had many influences. From the creative side of things, I think the many beauty bloggers I follow shaped my makeup style.

I think my being a professional Makeup Artist had many influences. From the creative side of things, I think the many beauty bloggers I follow shaped my makeup style. Lilit Caradanian, the CEO of Elcie Cosmetics, was a huge inspiration to me from a creative standpoint. Her style of doing makeup was something I taught myself as I was so fascinated by her artistry. Aside from her, I feel like my father taught me creativity and artistry from a certain standpoint.

From a business point of view, however, I would say a lot of my friends who are female business owners were my support group. A lot of them are young entrepreneurs, and come from all walks of life. Some of them are South Asian, and some aren’t. In their own way, they have all taught me how to operate my own business better from learning how to manage my clients better to marketing to social media. They gave me the tools to step into my power as a Makeup Artist and business owner. At the end of the day, makeup artistry is my true passion, but it is a business. With the help of my friends as well as the inspiration I drew from other artists, I have been able to make this a full time career and I am thankful for that.

From a business point of view, however, I would say a lot of my friends who are female business owners were my support group.

Life takes us to mysterious places, and here is where mine took me. Everything that happened helped me get here, from my parents, my inspirations on social media, to my best friends, to my lay off – I am happy to be here. My words of wisdom to other women would be the following- 1) surround yourself with people who encourage you, 2) believe in yourself, and 3) if you are a business owner, you will have good days and bad days and that’s okay. With the highs comes lows, and with the lows come lessons.

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